Grass Roots Marketing

Grassroots marketing can be a powerful addition to a marketing plan, especially for brand launches, event promotion and retail store openings. Many times "silly guerilla tactics" are just what is called for to appeal to your target demographics and make a quick impact. Another big benefit is the relatively low cost as compared to other media channels.

Publicity and Event Marketing

• Media relations
• Product launches
• Internal communications
• Event planning, management and support

Social Networking

Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Lubell Group creates results-driven viral marketing campaigns reaching the people most important to your brand. Securing rich editorial coverage can drive a brand to the top, just as a poorly executed campaign can result in negative PR that lives forever on the internet.